We Make Schools Sponsorship Ready

With the right structure, tools and support.

About Sponsorship Ready

Sponsorship Ready was born from being tasked by a client, a state sporting organisation, with building sponsorship capability and capacity in their clubs. It has since expanded to delivering strong results for schools, major events and even a confederation of FIFA.

Using the same principles in pitching premium sponsorship properties for rights holders nationally and internationally, Terry Johnston works with schools, sports clubs, associations and governing bodies to position themselves as capable of delivering on commercial, brand or community engagement objectives of prospective partners and driving sustainable educational sponsorship outcomes.

Utilising a simple 3 step framework, Terry mentors clients to unlock the value inherent in their reach and impact role in their respective communities. Incremental sponsorship revenue can be invested into impactful programs and initiatives that each client values.

Terry Johnston

Terry worked for Lion (XXXX) for 12 years in a senior sales role and subsequently worked in leveraging many national and state sponsorships. He was General Manager – Commercial for the North Queensland Cowboys for 6 years, and for the last 10 years he has operated his sports marketing consulting business – Brand Ambassadors Pty Ltd his clients include Turner Freeman Lawyers, Shine Lawyers, Mater Foundation, NRL, Gold Coast Suns, HART Sport, NQ Cowboys, SLSQ, Shooting Australia, Cook Shire Council, HOC PNG Games, PCYC, Football Queensland, Netball Queensland, PNG Rugby League, Athletics PNG and others.

The Sponsorship Ready brand, now in its third year goes from strength to strength with massive growth in Educational Sponsorship and proudly supports school partnerships between students, School Principals and their communities.

Terry is a member of the Australian Institute of Company Directors (AICD), holds a Bachelor of Business from Queensland University of Technology (QUT), is Director of Brand Ambassadors Pty Ltd, a former Director of the Townsville Fire and a current Non-Executive Director (Independent) of Sports Federation of Queensland (QSport). He is also on the panel of consultants to Tourism and Events Queensland (TEQ). He lives in Brisbane with his wife and daughter, where he is involved in grass roots community sports each weekend.

Terry Johnston

Terry worked for Lion (XXXX) for 12 years in a senior sales role and subsequently worked in leveraging many national and state sponsorships. He was General Manager – Commercial for the North Queensland Cowboys for 6 years, and for the last 10 years he has operated his sports marketing consulting business – Brand Ambassadors Pty Ltd his clients include Turner Freeman Lawyers, Shine Lawyers, Mater Foundation, NRL, Gold Coast Suns, HART Sport, NQ Cowboys, SLSQ, Shooting Australia, Cook Shire Council, HOC PNG Games, PCYC, Football Queensland, Netball Queensland, PNG Rugby League, Athletics PNG and others.

The Sponsorship Ready brand, now in its third year goes from strength to strength with massive growth in Educational Sponsorship and proudly supports school partnerships between students, School Principals and their communities.

Terry is a member of the Australian Institute of Company Directors (AICD), holds a Bachelor of Business from Queensland University of Technology (QUT), is Director of Brand Ambassadors Pty Ltd, a former Director of the Townsville Fire and a current Non-Executive Director (Independent) of Sports Federation of Queensland (QSport). He is also on the panel of consultants to Tourism and Events Queensland (TEQ). He lives in Brisbane with his wife and daughter, where he is involved in grass roots community sports each weekend.

Our Clients

“Isa Rodeo decided it was time to reset its sponsorship strategy after many successful years in market. We would thoroughly recommend rights holders consider Sponsorship Ready, particularly in light of Covid 19 creating a tighter sponsorship market. With time and commitment, it will reveal many opportunities not least of which is a polished, compelling proposition to pitch to sponsors.”

 

Natalie Flecker, Chief Executive Officer – Isa Rodeo